Owner and founder Amanda Mavar-Schmidt has always had a passion for living, for art and for life on the water. After graduating with a degree in graphic design, Amanda moved to Florida and became an art teacher where she encouraged her students to express themselves. Through teaching, she learned the importance of community, a strong work ethic, and the benefits of group activity and collaboration with others.
She loved teaching but wanted to try something new in which she could use her artistic talent, so she began working as a graphic designer for a luxury handbag boutique. This experience gave her excellent insight into the inner workings of running and marketing a business and sparked her own passion to do something entrepreneurial. But the challenge was to figure out in what direction to take her drive to start something new.